Director of E-commerce and Digital Strategy

Company: Sock Club
Location: Austin
Posted on: May 24, 2025

Job Description:

About UsAre you a person who is passionate about hard problems, enjoys driven and talented people, and adds your creative personal touch to the work you do? Then you have come to the right place! Around here, we get pretty excited when it comes to delivering memorable experiences and quality custom products in innovative ways. We've been fortunate to work with brands such as Google and Linkedin, and clients like Bad Bunny, Billie Eilish, and Kacey Musgraves.At Sock Club, we believe no task is insurmountable as long as you cultivate a collaborative team of innovative minds that not only understand a vision, but more importantly, want to share in it.The OpportunityWe are seeking an experienced Director of E-commerce and Digital Strategy to lead the strategic and day-to-day operations of our e-commerce department. This role is ideal for a performance-driven leader with deep experience in optimizing the full funnel experience, SEO strategy, driving high-converting UX, and managing paid media strategies at scale. You'll own the full e-commerce experience across custom.sockclub.com, from site performance and conversion rate optimization (CRO) to paid acquisition, SEO, and overall strategy.This role reports directly to the VP of Marketing and requires collaboration across Marketing, Sales, Creative, Development, and Customer Service teams to ensure our business scales with our growth goals.Primary Responsibilities

• Own the B2B e-commerce strategy - from traffic acquisition to conversion - with full P&L responsibility for digital revenue
• Spearhead initiative to regain #1 Google ranking for "custom socks" and improve overall organic search strategy
• Develop and execute a roadmap for site UX, CRO, and SEO; grounded in data, customer insights and business priorities
• Lead, develop, and grow a talented digital marketing team (currently 2+ direct reports)
• Architect and continuously improve the full-funnel user journey for two primary customer types: direct buyers (end clients) and agency/bulk resellers
• Build and maintain an experimentation framework to test and scale new features, layouts, and content that drive conversion and increase AOV
• Develop and expand B2B-focused paid social advertising campaigns across Google, Meta, LinkedIn, and programmatic platforms
• Manage and optimize a monthly advertising budget of approximately $100,000, with potential to scale based on ROAS
• Enhance our presence and performance on industry listing sites (SAGE, ESP) and other digital marketplaces
• Optimize product discovery, bundling, and upsell paths to enhance average order value and sales velocity
• Analyze performance data using GA4, heatmaps, and analytics tools to identify opportunities and inform prioritization
• Partner with Sales and CS to align e-commerce initiatives with lead qualification processes and back-end systems
• Track, analyze, and report on key digital marketing KPIs including new organic search traffic, CPL, CAC, ROAS, and on-site conversion rates
• Collaborate with other departments to ensure alignment of digital initiatives with overall business goals
• Stay ahead of B2B e-commerce trends, promotional product industry shifts, and MarTech developments - acting as the internal expert for all things digital commerceQualifications
  • 5+ years of experience in digital marketing, with at least 2 years in a management role
  • Minimum 3 years of experience in B2B e-commerce space
  • Proven success managing B2B digital marketing campaigns
  • Strong background in SEO strategy and implementation
  • Experience with conversion rate optimization (CRO) and UX best practices for B2B user flows
  • Skilled in A/B and multivariate testing, funnel analysis, and growth experimentation
  • Proficiency with key platforms including Hubspot, Posthog, GA4, Webflow, and CRO/UX tools (Hotjar, VWO, Optimizely, etc.)
  • Experience with paid social advertising across Google, Meta, LinkedIn, and programmatic platforms
  • Technical knowledge of Java, Python, or other programming languages is a plus
  • Proficient in leveraging AI tools for marketing automation, personalization, and performance optimization
  • Knowledge of digital marketplace optimization and management
  • Experience managing and mentoring marketing team members
  • Demonstrated ability to manage significant advertising budgets effectively
  • Data-driven mindset with strong analytical skills and experience using data to drive decision-making
  • Comfortable working cross-functionally in a fast-paced, entrepreneurial environment
  • Excellent communication and leadership abilitiesWhat We Offer
    • Competitive salary range: $125,000 - $200,000
    • Performance-based incentives
    • Comprehensive benefits package
    • Opportunity to make a significant impact in a growing company
    • Collaborative and innovative work environment
    • Professional development opportunities
    • Growth potential as we expand into other product linesOur CultureAt Sock Club, we value curiosity and are dedicated to supporting the personal development of each team member. We believe in fostering an environment where individuals can continuously learn, innovate, and grow both professionally and personally.LocationHybrid role based in Austin, TX (3 days in office, 2 days remote)Sock Club is an equal opportunity employer committed to diversity in the workplace. We encourage candidates from all backgrounds to apply.
      
      Unsure about your qualifications?You should apply anyway!LinkedIn examined their users' job search behavior and found that women are less likely to apply for a job that they aren't fully qualified for, while men will apply if they meet only some of the desired qualities.Whether you fit into these two categories, or somewhere else on the spectrum, take a chance on that application. You may just be the perfect fit!
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Keywords: Sock Club, New Braunfels , Director of E-commerce and Digital Strategy, Executive , Austin, Texas