Social Media Marketing Specialist
Company: SwipeTrack Solutions
Location: San Antonio
Posted on: April 19, 2024
Job Description:
We are seeking an innovative and experienced Social Media
Marketing Specialist to join our team and drive the online presence
of our 39 bingo halls across Texas. The ideal candidate will be
responsible for developing and implementing social media marketing
campaigns across platforms like Facebook, Instagram, TikTok, and
others. They will create engaging content, respond to comments and
messages, and collaborate with the marketing team to promote our
brand and grow our audience.
Responsibilities:
- Develop and implement social media marketing strategies that
align with our brand and business goals
- Increase brand awareness and drive traffic to our bingo
halls
- Engage with our target audience and foster a sense of
community
- Optimize performance through data analysis and insights
- Manage social media profiles on platforms such as Facebook,
Instagram, TikTok, and others
- Create and schedule content, including images, videos, and
written posts
- Monitor and respond to comments, messages, and mentions in a
timely and professional manner
- Maintain a consistent brand voice and aesthetic across all
platforms
- Collaborate with the marketing team to develop and execute
promotional campaigns and events
- Coordinate with graphic designers, copywriters, and other team
members to create cohesive marketing materials
- Utilize paid advertising options on social media platforms to
reach a wider audience
- Develop and manage influencer relationships to expand our reach
and credibility
- Monitor and analyze social media performance, using analytics
tools to track engagement, reach, and conversions
- Regularly report on key performance indicators (KPIs) to
management
- Adjust strategies as needed to optimize results and achieve
marketing goals
- Stay current on social media trends, platform updates, and
industry best practices
- Identify opportunities for growth and innovation within the
ever-evolving social media landscape
- Adapt our strategies to remain competitive and effective in the
market
Requirements:
- Bachelor's degree in Marketing, Communications, or related
field
- 2+ years of experience in social media marketing or related
roles
- Graphic design experience a plus
- Proven track record of managing social media accounts for
businesses, preferably in the entertainment or gaming
industry
- Excellent knowledge of social media platforms, their
algorithms, and best practices
- Proficient in social media management and analytics tools, such
as Hootsuite, Buffer, and Google Analytics
- Strong copywriting, content creation, and visual storytelling
skills
- Ability to work independently and collaboratively within a team
environment
- Excellent communication, organizational, and time-management
skills
- Flexibility to work during events or promotional activities, as
needed
The Social Media Marketing Specialist role is a full-time position
with a competitive salary and benefits package. The successful
candidate will have the opportunity to make a significant impact on
our brand presence and contribute to the success of our bingo halls
across Texas.
Keywords: SwipeTrack Solutions, New Braunfels , Social Media Marketing Specialist, Advertising , San Antonio, Texas
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